Our Story

Hello, I’m Pei, and welcome to With Yu! 

With Yu began at home, long before it became a brand. My dad — we call him Papa Yu — started with a simple love for tea and, in time, opened his own little traditional tea shop. He worked closely with local growers and, over years of tasting and collecting, learnt, leaf by leaf, how Taiwanese tea brings people together. His quiet dedication shaped our family life, and it shaped me.

I founded With Yu to carry that spirit forward. Taiwan’s tea culture fascinates me — its craftsmanship, its patience, the way a good cup steadies the mind and softens the day. At With Yu, we believe that even in the busiest moments, taking time for yourself still matters. Tea has a way of grounding the mind and gently guiding the mood. Through tea, I hope to share sensory experiences that create space — space to feel, reflect, and connect — and to invite you to be fully present in every moment.

The name “With Yu” holds a dual meaning. It’s a promise to be with you, and a nod to our family name — an open invitation to join our journey of tea discovery. By working with farmers across Taiwan and selecting thoughtful, seasonal teas, we aim to honour the island’s tea-making traditions so that every cup carries a little of this place and its people.

We’re here to help you find your own way into tea. Each tea brings a different atmosphere, a different feeling. Whether you’re just beginning or deepening your tea journey, we want tea to feel approachable, personal, and part of daily life — one quiet ritual at a time. In doing so, I hope we’ll carry Taiwan’s tea culture forward, together.

For moments that matter.
Every Moment, With Yu.

With warmth,
Pei Yu 
Founder, With Yu